About TIRA

Founded on frontline reality, built for organisational change

TIRA | Leadership & Organisational Development is a division of The International Retail Academy, focused on helping public-service and complex organisations turn strategy into consistent, everyday behaviour.

Our origin

A practitioner’s business, not a textbook one

TIRA was founded by Kayleigh Fazan, following more than two decades working in and with people-led, frontline organisations. That experience — in large, distributed, operationally demanding environments — is the foundation of everything we do.

Our roots are in retail: one of the most unforgiving proving grounds for leadership and behaviour change, where thousands of people across hundreds of sites have to deliver consistently, every day, under real pressure. We treat that heritage as evidence of capability in complex, distributed organisations — the same challenge public services face.

Today, our focus is on bridging the gap between strategic intent and frontline behaviour — helping organisations make change real where the work actually happens.

“From leadership strategy to frontline reality.”

We exist for the space between the boardroom decision and the Tuesday-afternoon reality — and we know how hard, and how important, that space is to get right.

Founder-led, team-delivered

Senior-led, and bigger than any one individual

TIRA is founder-led, and proud of it — senior practitioners lead every engagement, and clients get genuine experience at the table, not a hand-off to junior associates.

At the same time, we are built to deliver at scale, drawing on an experienced network of facilitators, coaches and specialists. The result is the credibility of founder-led delivery with the capacity to support large, multi-site programmes.

Senior at the table

Experienced practitioners lead diagnosis, design and delivery throughout.

Capacity to scale

An experienced delivery network supports large, distributed programmes.

Independent, not dependent

We build your capability so you rely on us less over time, not more.

Part of The International Retail Academy

A focused public-service division under a trusted brand

TIRA | Leadership & Organisational Development is a public-service-facing division of The International Retail Academy.

It brings the group’s proven capability in leadership development, behaviour change and operational excellence to government departments, the NHS, housing associations, local authorities, public bodies and the organisations that commission workforce and culture change. We keep the heritage that makes us credible — and focus it deliberately on public-service environments.

What we believe

The beliefs that shape our work

Knowing isn’t doing

Knowing what good looks like is rarely the problem. Making it happen consistently is — and that is where we focus.

Behaviour is the proof

Change that shows up in everyday behaviour is the only change that counts. We design for what people actually do.

The frontline knows

The best insight comes from the people closest to the work. We build change from the ground up.

Leave them stronger

Success is an organisation that can sustain the change itself — not one that needs us to stay.

Work with a team that has done this at scale

Let’s talk about what you are trying to change, and how we can help you make it stick.